New Breed specializes in artist, and live strategy through the creation, development, and execution of festivals and unique experiential marketing programs and events. New Breed was founded by eric baker in 2003, who spent 15+ years in the recording business after beginning his career working for a concert promoter in New Jersey. New Breed has produced over 300 events ranging from festivals with attendance as large as 65,000 people per day to an acoustic brand activation at local Oakley stores and everything in-between. He created the M3 Rock Festival , the premiere 80”s metal festival in US. Attended by over 15,000 people each year, and has become the benchmark for 80’s and 90’s metal festivals etc). Past and present New Breed clients include Oakley, AT&T, Starbucks, and Castle Light beer. Eric joined Primary Wave in 2015 and has an incredible roster of iconic artists. His music management clients include; Jefferson Starship, Toots and the Maytals, The Isley Brothers, Cold, and Bell Biv DeVoe.
